It is not an easy task for any B2B company to win new business.

The competition is very high regardless of your industry as there are many companies out there that your customers can choose from.

That’s why you need to find ways to get your products and services stand out. Publishing powerful case studies is a great way to do that.

Not your product.

Not your solution.

Not your blog or your website design.

It is your “case study” that will help you the most to demonstrate your the ability to deliver what your company promises.

Your case study…


Use these 11 strategies to adjust your B2B content marketing strategy and engage better with your customers in Covid-19 era. Retain existing customers while growing new ones.

The pandemic turned our world upside down. It has disrupted many of the long-established norms of the business. It has left no industry untouched.

This may feel like a daunting time for your business. Yes, the road ahead feels uncertain but one thing is clear; businesses will need to continue to adapt as the situation progresses.

Regardless of your industry, your target market’s needs are still shifting. …


Truth be told, your customer is just like anyone that you already know of.

Your customer loves making a difference, they enjoy success.

They just love talking about the benefits that came as a result of their decision.

Having a signature on the things that helped their business to reduce cost, improve productivity or increase sales…

It’s like Christmas. What a joy.

They did that thanks to you.

You have helped them along the way. Your product or your solution empowered your customer to get there.

The question is it only you and the team who knows about this success…


Your product page doesn’t have to be boring.

Content marketing has become a buzzword these days.

Everybody is talking about it. Everybody is sharing their ideas about how to make it work, build an audience and become the masters of killer content. Check out LinkedIn jobs, you’ll see hundreds of new job ads daily.

Ask 10 different people from B2B companies about what content marketing actually is, and you’ll get 10 different answers. …

Irem Akdere Cinga

Content Marketer I Mother I Explorer I Traveler I

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